Marie, quickly realised that there was a gap in the market, for what was being called 'On Demand' production. This involved manufacturing the kit when it was needed, and in single units if necessary, as opposed to when a supplier would deliver a bulk order. The concept quickly took off and expanded into branded leisurewear and gifts.
The almost immediate delivery of products ensured that they were soon selling Print On Demand merchandise to clubs and businesses all over Ireland and the UK.
But that was only the start. Many businesses realised the benefits of buying branded custom made merchandise on demand. It reduced their stock levels for these products to zero, removed any production, packaging and postage costs, improved their cash flow and introduced them to products they had never dreamed of selling before
With the advancement in print technology and the explosion of the online shopping trend, Marie & Tony soon realised that by creating an 'online shop' (either as a free standing website or bolting it onto an existing website) for their customer's, they had, in effect, offered a new promotional arm to their customer's business. Not only that, their customer's knew that this opportunity was risk free too. All they had to do was to promote the website
So from Belfast to Bahrain, London to Los Angeles, the concept of On Demand custom made merchandise, sits in a growing sector of the market